“Wild, interesting effort to interest millennials who don’t read or watch established media. The business model of Vice, much like Netflix, appeared to be built on continuous expansion, but without the foundation of genuine subscriber numbers that the streamer enjoys.Ī case of gullible established companies attempting to be in at the ground floor of a brand which resonates with a younger, hard-to-reach market with disposable income.Ĭase in point Rupert Murdoch, who invested $70m in Vice Media back in 2013, adding to the supposedly savvy nonagenarian mogul’s other bone-headed punts on the likes of Theranos, MySpace and Amplify.īefore parting with his cash, the down-with-the-kidz Murdoch Tweeted: “Who’s heard of VICE media? Instead, I’ll refer to his New York speech earlier in May that year, when the similarly lubricated (in his own words he had imbibed “ a few ales”) CEO told advertisers: “It’s the fastest growing network in the f-ing history of TV.”
#Vice media jobs tv
I mentioned Smith’s disastrous alcohol-fuelled 2016 Edinburgh TV Festival McTaggart turn in a recent Media Leader piece, so will spare readers the dubious pleasure of revisiting his performance.īut for the masochists amongst The Media Leader’s readership, the entire speech is still available to enjoy (?) on YouTube.
Which brings us to Shane Smith, whose hubristic desire for world domination and hipster cred is largely responsible for the Vice dumpster fire.
#Vice media jobs free
Which is analogous Vice’s origin was a (usually sticky from booze) free magazine one would read in a pub/bar, wondering how they got away with the amount of voyeuristic smut masquerading as journalism that was crammed into each issue.Īmbitions of a global TV empire have now faded in distant memory as Vice has discovered that today’s daring young rebel will always be tomorrow’s embarrassing old coot. These words appear applicable to the once mighty Vice brand, the 2010s disruptor par excellence that now seems as cutting-edge as a dog-eared old copy of Nuts, FHM, Loaded, or Zoo.
Opinion Vice has discovered that today’s daring young rebel will always be tomorrow’s embarrassing old coot.
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